Class Action – Woolworths & Coles Deceptive Pricing Allegations

Express your interest by registering below.

dailymail.co.uk, Why you could be owed thousands of dollars by Woolworths and Coles, September 29, 2024

Between September 2021 and May 2023, Woolworths and Coles allegedly engaged in deceptive pricing practices that misled customers with “Prices Dropped” and “Down Down” promotions. The Australian Competition and Consumer Commission (ACCC) has taken action against both supermarkets, raising serious concerns about pricing manipulations that impacted shoppers across Australia.

Carter Capner Law is investigating these practices to determine whether consumers are entitled to compensation for being deceived by these tactics.

Alleged Deceptive Practices:

  • Woolworths and Coles allegedly increased the prices of certain products by at least 15% for a short period before placing them in deceptive promotional campaigns such as “Prices Dropped” or “Down Down.”
  • The ACCC claims that these promotions misled consumers by displaying inaccurate “was” prices, making the discounts appear larger than they actually were.

Examples of Products Affected:

  • Woolworths: Arnott’s Tim Tams, Listerine mouthwash, Moccona coffee, Oreo Family Pack, and more.
  • Coles: Arnott’s Shapes, Dettol wipes, Strepsils Throat Lozenges, Cadbury chocolates, and more.

In one instance, Woolworths increased the price of Oreo Family Pack from $3.50 to $5.00 for just 22 days, then placed it back on a “Prices Dropped” promotion at $4.50—29% higher than the original price.

Similarly, Coles increased the price of Strepsils Throat Lozenges from $5.50 to $7.00 for 28

Key Concerns Being Investigated:

  • Deceptive pricing on hundreds of products at Woolworths and Coles.
  • The financial impact on consumers who regularly shopped at these supermarkets.
  • The broader implications of deceptive pricing in the Australian retail industry.
news.com.au, ‘Express outrage’: Chance for class action against Woolworths, Coles, lawyer says, September 29, 2024

Potential Compensation:

If you regularly shopped at Woolworths or Coles during this period, you may be entitled to compensation. Early estimates suggest that households could claim between $2,000 and $5,000, depending on the amount spent and the impact of the deceptive pricing.

How to Participate:

If you or your family shopped at Woolworths or Coles between September 2021 and May 2023, you may be eligible for compensation. Register your interest to receive advice about your compensation entitlement and join the class action led by Carter Capner Law.

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By filling out an Expression of Interest (EOI) form, affected consumers can register their intent to stay informed about the class action’s progress and explore their options for compensation due to the misleading sales practices. Please visit Carter Capner Law for further information on privacy and data collection.